Friday, August 20, 2010

Your LinkedIn Profile Is Done. Now What?

As Jason and I spend time coaching clients and prospects on LinkedIn, the first thing we do is educate them on the steps involved in creating a complete profile.
We often refer to this (and all social media infrastructure setup) as “the plumbing” because it’s a necessary step before you can effectively use any social media tool.
So once your LinkedIn profile is complete, what are some of the things you should do next?
Here are  7 LinkedIn Quick Tips to get you headed in the right direction…

LinkedIn Quick Tips
  1. MARK YOUR CALENDAR: Ideally, you will spend some time on LinkedIn every week. A good way to remind yourself to do that is by setting up a recurring, weekly calendar appointment for a minimum of 15-30 minutes dedicated to LinkedIn. In fact, cut and paste these LinkedIn Quick Tips right into your calendar entry to remind you what you need to do each week!
  2. CONNECT TO PEOPLE: Start connecting to people that you know, trust and respect. There are a few ways to do this and you can see them all by clicking “Contacts” at the top of the page and then  “Add Connections”. And when you send an invitation to someone, be sure to personalize it!
  3. RECOMMENDATIONS: Provide recommendations to those “rock stars” you’ve worked with over the years. Be authentic in your recommendations and write them in a way that lets people know why the person is great to work with. For examples of recommendations, take a look at some that Jason and I have written and received on our LinkedIn profiles. (Note: You must be logged into your LinkedIn account to view these.) Mic’s LinkedIn Profile; Jason’s LinkedIn Profile 
  4. SEE WHAT YOUR NETWORK IS UP TO: If you click on “Home” at the top of the page when logged into your LinkedIn account, you will see a list of updates from people in your network and groups that you belong to. See what they are saying…see who they are connecting to….see what updates they are making to their profile. You never know what opportunities might come up. If you aren’t paying attention to what people are doing, you’ll miss those opportunities!
  5. JOIN, AND PARTICIPATE IN, GROUPS: If you click on “Groups” at the top of the page when logged into LinkedIn, and then click on “Groups Directory”, you will see that there are tons of groups that you can join and participate in. Do searches for groups in your industry or groups that interest you (I am a part of several Jayhawk/KU groups..shocking, I know!) This is another great way for you to connect with like-minded people and share your opinions and expertise.
  6. TAKE A LOOK AT WHO’S HIRING: Many people don’t realize that there are jobs posted on LinkedIn. Click on “Jobs” at the top of the page when logged into LinkedIn and take a peek at who’s hiring. That might give you some insight into companies that are growing…or you might know someone that you can refer to a company. Again, if you don’t make a habit of looking, you miss out on those opportunities.
  7. FOLLOW COMPANIES THAT ARE CLIENTS OR THAT INTEREST YOU: Using the search box in the upper right hand corner of LinkedIn, search for companies that are your clients, that you are interested in, that you used to work for, etc. Once you’ve found them, you can choose “Follow Company” on their LinkedIn Company Profile Page. For an example, and to follow Blue Gurus, click here:
Those are just a few helpful tips to get you in the habit of proactively using LinkedIn each week.
Have you put these tips into practice? What have you learned? Do you have other tips that have been helpful to you or your business?

Original Blue Gurus Posting

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