Monday, February 28, 2011

Eight days a week: When does work end and life begin?

Friday, February 25, 2011

"What's The Single Most Important Differentiator Between A Person Who Finds a Job and A Person Who Doesn't?"

"What's the single most important differentiator between a person who finds a job and a person who doesn't?"
We shared a few ideas together and the client seemed pleased, yet the question inspired me to put further thought into the matter. Beyond the basics of know yourself/your brand, outstanding resume, great interview, good fit, blah blah, I wish I had added these things:
~~~ The ability to cope with and manage rejection. This market is unlike any I've witnessed in my many years in the industry. It is not for the faint of heart and the job seeker of today will be rejected several times (most likely) as rejection simply goes with today's job hunt territory. Expect it!
~~~ The resilience factor -- the ability to bounce back quickly and completely once you've been kicked in the head (and heart). Instead of letting a 'no' stop you, don't falter and don't waiver in your commitment to self to keep moving forward. Onward on a daily basis; no excuses! ------->>>>>
~~~ The power of perseverance -- how badly do you want it? The other day, I invited a job seeker to describe their level of commitment to finding a new job. They offered: "Um, a little bit....maybe." Until you promise yourself that you will be 100% invested in your job search on a sustained basis, there is still room for perseverance growth and improvement.
~~~ The failure factor and how it can fuel success. I once had a sign in my office that stated: "Failure is a state of mind." I recall a Tom Peters' line from years ago: "If you are not failing, you are not succeeding" -- a thought applicable to today's job seeker. Find lessons in your job search, business or life failures and use them to fuel your present/future competitive advantage.
~~~ Relentless spirit, drive and motivation to succeed. On a piece of paper, write the number between 1 (low) and 10 (high) that best represents your level of motivation, drive and determination for your job search. If you are recording low numbers on a consistent basis, fire yourself and your current job search plan and then restructure, re-energize, revitalize and re-something yourself and your success strategy until you see the type of results that you so desire, require and expect from yourself.
Yep, that's what I wish I would have said to "John" this morning. :) What would you have said?
posted by: billiesucher

More Career Advice On Career Hub

Thursday, February 24, 2011

Best Buy says free online listening tools are A-OK

The retailer relies on free listening tools to keep up with online shoppers.

Allison Enright
Senior Editor


A variety of tools can help multichannel and web-only retailers process and understand the online conversations about their brands or services. Though some can cost tens of thousands annually, consumer electronics giant Best Buy Co. says free tools such as Google Alerts and HootSuite work just fine.

Gina Debogovich, Best Buy’s senior manager of communities, says most free tools operate in real time, which means they quickly alert Best Buy to customer concerns and helps the retailer get in front of issues that could impact sales. “They give you information that is actionable in the moment,” she says.

Best Buy, No. 10 in Internet Retailer’s Top 500 Guide, also uses free monitoring tools from TweetDeck, which follows Twitter posts, and RSS feeds to monitor the broader web, and hosts several of its own community forums through BestBuy.com and Twitter. Forum members number in the millions, Debogovich says, and the retailer hosts a robust Twitter page (@twelpforce) that the team watches for customer service issues. Given the many online mentions of Best Buy, Debogovich says her team prioritizes conversations that gives the retailer’s staff an opportunity to address problems or answer questions first. Her team is organized by subject matter so that questions or comments about computer games, for example, are answered by the team’s gaming expert.

Monitoring online communications helps Best Buy to respond quickly when problems crop up. For example, in the spring of 2009, Blockbuster Video retained the services of Kirkland & Ellis, a law firm with a reputation for helping companies with bankruptcy filings. Rumors that the video rental chain was going to file for bankruptcy spread like wildfire across social media. In the melee, one Twitter post used Blockbuster’s stock symbol, BBI, to report the rumor. Reading it, another Twitter user asked, “Is this Best Buy?”

Ascent of the social-media climbers

By Beth Teitell
Globe Staff 


After Valentina Monte accepts a date, the Boston University junior quickly goes online to see how many Twitter followers her suitor has. She checks her own follower count three times a day. When she meets someone who admits to following more people than follow him, she judges. “That means you’re a loser.’’



So when her Klout score hit an impressive 59 out of 100 recently, making it almost as high as Jay Leno’s score of 65, she was ecstatic. “I felt worthy.’’

Klout score? Learn it or, as Monte would say, be judged. Klout.com is one of a number of new status-measuring tools aimed at making social networking more like high school than it already is. Sites such as Klout and PeerIndex.net take public information from Twitter, and sometimes Facebook and LinkedIn, to determine a person’s influence on social media. Anyone can check her score or a rival’s by going to one of the sites and putting in her Twitter handle.

The companies use secret algorithms that go beyond simple numbers of followers — which can be bought in bulk — or friends or fans, and count retweets, the number of links clicked, and even how influential one’s followers are, among other indicators.

“A credit score for your reputation,’’ is how Dave Wieneke, director of digital marketing at Sokolove Law, in Boston, describes the Klout score.

Although many don’t know enough to worry about their Klout scores, for those keeping track, it can be one more ego boost or slap. “There’s a lot of emotion around this,’’ said Mark Schaefer, author of the “Tao of Twitter: Changing Your Life and Business 140 Characters at a Time.’’ “Generally it comes from people who have a low Klout score.’’

Garth Holsinger, vice president of global sales and business development at the San Francisco-based Klout, sees the desperation on a daily basis. “People call and say, ‘I work in social media, and I’m going to lose my job if my score doesn’t rise.’ We get celebrity managers asking how they can get their clients’ scores higher. We get people who are literally crying because their Klout score went down.’’

The stakes may only rise, Klout-wise. The company, which was founded in 2008, recently raised $8.5 million in new funding and said it plans to measure influence in more social networks — and beyond, to capture industry leaders who don’t bother tweeting or friending people.

Schaefer, an adjunct professor of marketing at Rutgers University, said the new score-keeping tools create a “disturbing’’ social media caste system that he dislikes. But, he adds, “from a marketer’s standpoint, they’re a dream.’’

Read The Rest Of The Boston Globe Article

Wednesday, February 23, 2011

9 Steps to Getting Hired in Today’s Digital World

Step 1: Analyze Your Online Presence
Search for yourself in Google. What do you find? Is there anything unprofessional? Are there any search results for other individuals who share your name that could potentially harm your job search?
Recommended resource: Vizibility
Comb through your social networking profiles. Take down anything that would be inappropriate for an employer to see, including photos, videos, notes, wall posts, offensive language, etc. Don’t rely on privacy settings to protect your content—clean it up!
Recommended resource: MyWebCareer
Step 2: Get Your Marketing Documents in Shape
Think of your cover letter, resume and other documents during your job search as marketing documents. What are they marketing? You.
Your cover letter is the first thing a hiring manager will see. It should be more personable than your resume. Use it to convey your passion and interest for the job and to concisely state why you are a good match. Always make it about what you can do for the company—and customize each cover letter in your job search.
Your resume is the driving force in landing you an interview with the hiring manager. It should be concise, tailored to the job opening, and convey how your skills and expertise fit the job description. Only include experience that directly relates to the open position.
Your business cards make you look like a professional. They also come in handy while networking. Be sure to include on them your name, title or area of expertise, e-mail address, phone number(s) and website or blog address.
Step 3: Join & Engage in Professional & Social Networking Communities
It’s often not what you know but who you know (and who knows you) that lands you the job. During and before your job search, join professional and social networking communities in order to meet new people, build mutually beneficial relationships and strengthen connections with contacts.
Step 4: Create an Online Portfolio
In today’s online world of personal brands, you need to stand out by having your own website to showcase your work. No matter what your field, a portfolio can help you land a job if it’s done correctly.
Find out if your personal domain name is for sale and buy it. Begin building a portfolio on a site that you’re comfortable using – make sure to include an “about me” page, excellent portfolio pieces, and a “contact me” page.
Step 5: Start a Blog
Blogging is a great activity to boost your job search and increase your visibility. Not only are most employers impressed when you have a blog, but you become easier to find online and build up your professional network in the process.
Important steps in starting a blog:
  • Choose a blogging software
  • Decide on a topic
  • Create a blogging plan
  • Think about how you’ll publicize your content
  • Start writing!

Tuesday, February 22, 2011

Microsoft Career Conference 2011: Practical Tips and Pain Points

Windows IT Pro
InstantDoc ID #129719

I've been sitting in on the virtual Microsoft Career Conference all day today, and it's been an interesting experience. This is my first all-day virtual conference—the goal seems to be to create as much of a conference-like feel from within your computer. There are a number of keynotes and workshops going on (which you can sign up for and will display in your agenda), and there are social rooms where you can network with other like-minded individuals.
There are also a few strengths to the virtual conference. One obvious one is the flexibility to tend to other tasks in between sessions right in the office. Additionally, it's a plus to have easy access to information about the speakers, or to be able to jump in between sessions without feeling rude.
The biggest drawback is probably that it doesn't quite feel like a conference. Maybe it's because it's my first virtual conference, but I think it's just a matter of still being in my same chair, at the same office, in the same city. It's hard to be in "conference mode."
However, my biggest pain point is not this disconnected feeling, but the repeated technical difficulties we've been having in the conference. Through discussions with other attendees, I've  clarified that these issues are not specific to me. We've had frequent technical delays in getting each talk started, and one of the talks (after about 30 minutes of delays) had such horrible audio quality that you could only make out a small percentage of the words! This has been a frustrating experience and I'm planning on contacting Microsoft to find out more about it.
Despite all this, the speakers have been very good, and there have been some very practical tips. Plus, at $50 for the whole day (and no travel expenses), the price is definitely right. Below are quick summaries of the sessions I've attended thus far.

Session 1: Career Essentials: Tips on Enhancing your Career

For this first session, I came in at the tail end and only got about half of it. But there were a few really interesting points I gleaned:
  1. Almost every successful executive has very clear personal and private goals in both the short and long term. What are your goals for this year, and beyond? Consider having an accountability partner to hold you to your goals (and the micro-goals in between).
  2. Connect with others by joining relevant communities, building communities, and using social networking. Don't just "exist" on these communities—be a producer of content, opinions, thoughts. That's what'll kickstart relationships.
  3. Prioritize tasks that are taking up a lot of your time, such as email. Have a process for how you flag email so you can easily sort out what you have to respond to now, what's important but not urgent, and what's unimportant.
  4. If you're at the uphill climb of your career, consider finding a mentor. If you're the converse, consider finding a mentee. (Note: I wasn't able to find any IT-specific services for connecting mentors, so consider looking to local MeetUp groups, conferences, or people you already know.)

Monday, February 21, 2011

Let Google Pick Your Job Title


Don’t say you’re self-employed.
Not because it isn’t true. For folks who own their own firm, that certainly is the case. It’s just that, to put it bluntly, “self-employed” is not a sexy descriptor. It’s not in fashion at the moment – and, for that matter, never really was.

I learned this by playing with the Google Books Ngram Viewer, a tool based off  the volumes of literature in Google Books’ database. Type in a word – any word – and it will tell you the frequency with which that word was used between the years 1500 and 2008. (The datasets were generated in July 2009, but Google promises that it will update as its book-scanning project continues.)

My fellow wordsmith colleagues and I got a bit giddy tracking the evolution of certain words and phrases over the centuries. We can infer why the popularity of certain vocabulary peaks and troughs based on the era, even though we don’t have a key to tell us if we are right. The historical insight into the vernacular reveals, however unscientifically, when the hype starts and ends.

When we make comparisons by separating each word or phrase with a comma, we get clues as to when words came into style and how important they became, relatively speaking. (Try, for instance,  ”alien attack, computer attack, terrorist attack.”) And we can see when one word fell out of favor in place of others (“carriage, car”).

So, naturally, we tried three words that we use on a regular basis: “entrepreneur,” “small business” and “self-employed.”

The clear winner was “entrepreneur.” Popularity seems to have decreased in recent years (triggered by the burst tech bubble, perhaps?) but still remains the most prevalent by a long shot. “Small business” was second. “Self-employed” languished in third place, with few historical blips to speak of.

Read The Rest Of The WSJ Article

Friday, February 18, 2011

Social Media 101, 202, 303: Self-guided training

By Cassandra Nicholson


These three sessions deal with a social media basic introduction, tips for journalists to use social media as a research tool, and strategies for cutting through the clutter of social media.
The free Webinar series, “Social Media 101, 202 and 303,” was originally held Feb. 8-10, 2011. At the bottom of this page, you’ll find self-guided training links.
Robin J. Phillips, Web managing editor at BusinessJournalism.org, presented these three Webinars. Each session provided tips for business journalists in need of jump-starting their social media initiatives, both personally and professionally. The sessions are designed to help someone with a specific level of experience with social media. But feel free to take any one or all three.
  • SOCIAL MEDIA 101: The basics for social media newbies
  • SOCIAL MEDIA 202: Tips for reporters about using social media sites as research tools
  • SOCIAL MEDIA 303: Filtering to contain the clutter
SOCIAL MEDIA 101:
How do you get started? Should you create both a personal and a professional account on Facebook? On Twitter? Can you join LinkedIn if you aren’t looking for a job? How do you find people to follow? How do you get people to follow you?
Don’t worry about it. Phillips will walk you through the basics of Twitter, Facebook, LinkedIn. She’ll help you get started.
SOCIAL MEDIA 202: How social media can make you a better business journalist.
So you have a LinkedIn page and have been on Facebook and Twitter since the election. What now? Phillips will show you ways to:
  • turn social media tools into databases to help find local stories and sources,
  • distribute your content and track whether people are reading your links,
  • connect with your community,
  • find out what real-time conversation is happening about issues on your beat,
  • take part in that conversation, and
  • use Twitter lists to help you track what people are saying.
This session will also cover ethics, standards of practice and practical tips on using sources that you find on the Web.
SOCIAL MEDIA 303: Cutting through the clutter.
Most everyone hits a point where the information coming in on social media tools begins to feel overwhelming. It can become difficult to know what information is important, what’s worth spending time on, what links are worth clicking on, what articles worth reading.
Phillips will show you tools that help filter, ways to set up keyword searches, tactics for juggling your social media profiles.

Links To The Trainings

Thursday, February 17, 2011

9 ways to reconnect with LinkedIn pals who change jobs

By Joan



When your LinkedIn connections change jobs, that’s the perfect time to reconnect.
But you might not always be aware of the fact that a guy you know left one company and joined another, or that a former co-worker was laid off from her job in corporate and started her own business.
That’s why I love the helpful photo chart that LinkedIn emailed me this morning with the subject line, “Joan, 245 connections changed jobs in 2010.  Did you reconnect?”
Chart showing photos of Joan Stewart's LinkedIn connections who've changed jobs
That got me thinking, how can I use this chart?
Here are nine ways to reconnect:
  1. Send one of your connections a personal email on LinkedIn acknowledging their job change and wishing them well in their new position this year.
       
  2. Write a recommendation for one or more people whose work you admire. But before you write it, email them, tell them what you want to do and ask if there’s a particular aspect of their work they’d like you to comment on. A keynote speaker, for example, might want you to comment on his excellent platform skills and his value to audiences and meeting planners.
      
  3. Reconnect by asking about their favorite LinkedIn groups.
      
  4. If you see that they use the Amazon reading app on their profile, ask a question about one of the books they’re reading, or a book they want to read.
     
  5. Offer to help them—for free. Everybody’s sick to death of being blasted by free commercials. So encourage your connections to call on you if they need help with (fill in the blank). Offering free advice positiions you as helpful, approachable and smart.
     
  6. Comment on something you see in her profile and ask her a question about it.

Wednesday, February 16, 2011

10 Ways to Enhance Your Facebook Clout

JD Lasica


Most people use Facebook for personal reasons: to maintain contacts, stay in touch with friends who live far away or to stay on top of one’s social life. Only 15 percent of us use it to maintain professional or work contacts, according to a 2010 survey by ExactTarget. Some people turn to professional networking sites like LinkedIn or A Small World for professional networking.
But for many of us, our professional and personal lives intersect and blend in deep ways — and this is the new multidimensional public identity we display to the world. That mashup of the professional + the personal is likely to grow, as Facebook rolls out new communications features and now lets you segment your friends into lists and groups, like family, co-workers or professional colleagues.
How can you get more mileage out of your Facebook presence? As it routinely does, Facebook declined requests to comment about how its EdgeRank ranking system for news feeds works. So a parlor game of sorts has emerged — a distant cousin of Kremlinology that combines rigorous analysis with a fair amount of guesswork. Whether you call it Facebookology or News Feed Optimization or “building edge,” it’s more art than science.
Let’s play, shall we? Here are our recommendations on how to become more visible in your friends’ feeds — helping you gain greater traction, influence and clout on Facebook:

1. Find the right vehicle for your professional voice

On Facebook, you need to find the right balance of business and personal and decide what works for you. Several of my friends have created Pages for themselves — not their businesses, but their personal brands. For example, nonprofit strategist Beth Kanter has a Profile page and a public figure Page for her writing and work in the field, while Chris Brogan manages to do both on his Profile page. Note that personal Profiles are limited to 5,000 friends while Pages have no limit. You should decide what’s right for you. If you use Facebook for personal interactions with your family, you’ll want to create a separate Page for your professional identity. Remember: Creating a second personal account violates Facebook’s Terms of Service and, if you represent a business, nonprofit or organization, you should be reaching out to people with your Facebook Page, not your personal Profile.

2. Segment smarter

FB-friends-lists-feeds
You needn’t be captive to Facebook’s two main news feeds, Top News and Most Recent. Create Facebook Friend Lists and browse updates from contacts you target in your industry or sector. Create a Friend List by following these steps, then head over to the Most Recent link (pictured above), click it, then click the down arrow to reveal the feeds of the lists you’ve created. (Can this be any more well-hidden?) Your Friend List updates will appear with most recent posts at the top — a subset of your Most Recent feed. Although Facebook’s Home page remembers whether you chose Top News or Most Recent on your previous visit, it doesn’t remember the Friend List you chose, so you must choose it each time you load the Most Recent view.

3. Choose quality over quantity

One or two strong Facebook updates per day is better than a half dozen scattershot updates that fly by and don’t have the staying power to attract people’s feedback. One social media “expert” at a recent Barcamp said you need to have at least 20 updates a day per Page to get into a News Feed — that’s patently false (though it may be good advice for Twitter). Dan Zarrella, author of “The Facebook Marketing Book,” even suggests that posting just once every other day may get the best results. You want your updates to be sticky so that you jump-start conversations. Quality doesn’t mean an essay-length post. Save that for your blog — and write a short update linking to it. Or if you don’t have a blog, you can write a Facebook Note. Be selective about what you post: Don’t post a status update every time you mow the lawn. Include links to stories that are interesting, remarkable, sexy, funny or newsworthy, and include an image if possible. By stoking user engagement, Facebook will reward you for making people spend more time on Facebook.

4. Say it with the right media

Here’s the most important secret about building up more authority on Facebook: A lot of it has to do with what tools you choose. Upload videos, check in with Facebook Places, share some photos — hitting the Like button isn’t enough. It appears that Facebook assigns the most weight, or value, to these kinds of content types, roughly in this order:
embedding videos on Facebook
To embed a video on Facebook, enter the url, attach, then add a description and share.

  1. Video. Facebook puts its finger on the scale whenever you share a video that you’ve uploaded to Facebook. With Facebook members sharing than 10 million videos a month (as of mid-2010), the company believes that multimedia increases engagement and time spent on the site. With options to record video with a webcam or upload a video from your computer, Facebook makes it super-easy to post a video. YouTube viewing is robust as well. A YouTube group product manager wrote the other day: “over 150 years worth of YouTube video is watched on Facebook every day.” (See above for how to embed a Vimeo or YouTube video on Facebook.) Does sharing a link to a YouTube video or embedding a YouTube video bump up your visibility? Yes. Does it count as much as uploading a video to Facebook? Nobody outside of Facebook knows — and Facebook isn’t saying.
  2. Facebook Places updates. If you’re a mobile power jock, you already have gotten into the habit of checking in with Foursquare, Gowalla or Facebook Places. You can use Places on touch.facebook.com or the Facebook app for iPhone, Android, CrackBerry and other smartphones. Facebook sometimes tweaks its algorithm to give more weight to updates in its newer services, and so it’s now awarding extra juice to members using geolocation updates — a wise business decision given our increasingly mobile society. Chad Wittman, founder of social media management firm SBN, says, “Facebook Places definitely has a heavier weight than competitors” such as Foursquare and Gowalla, whose members’ check-ins carry little weight on Facebook.
  3. Photos and photo tagging. The next best way to elevate your Facebook juju is to upload photos to the site. Facebook members today upload more than 4 billion photos per month, making Facebook by far the largest photo sharing site on the Web. Does cross-posting to Facebook using an app like Posterous, Tumblr or Flickr bump up members’ visibility as much as uploading photos directly? Probably not. Says Facebook strategist Wittman: “We see more interaction with true Facebook applications such as Photos. We definitely see a bigger EdgeRank value for Facebook Photo uploads as opposed to Flickr uploads. Photo albums most likely experience on average higher EdgeRank values due to three times more exposure on the feed — three thumbnails vs. one.” One thing’s for certain: Adding a photo tag will immediately get your photo noticed, assuming the person is one of your friends or you have her email address.
  4. Share. Fascinating as you are, it’s not all about you. Use the Share button to share interesting updates from friends and Pages you follow. But don’t overdo it, and be sure to add your own personal twist or insightful, provocative observations. “An object created in Facebook — that is, sharing another user’s update — should weigh at least equally to, if not greater than, linking externally,” Wittman says.
  5. Link. Use the Link option to share content from the open Web, adding your own distinctive take on the subject, of course. According to an experiment by the Daily Beast, there was no practical difference in results between directing users to an external site vs. embedding YouTube videos on your Facebook Page. So Facebook doesn’t reward people just for staying within its walled garden. But does Facebook prefer links that you share directly on the site over links posted via third-party apps like Tweetdeck, Ping.fm and HootSuite? Facebook won’t say! But Wittman draws this conclusion: “Recently I’ve started to believe that links posted via third party apps inherently have lower weight. I just don’t see how they couldn’t. One thing naturally working against third party apps is the Top News feed auto-hiding updates in close proximity to each other from the same app. I find this to be direct evidence that the Top News feed ultimately punishes third party apps.”
  6.  Status updates & Wall posts. What riveting things are you up to? Be sure to let your friends know.
  7. Comments. If items you post attract comments from a few friends, it raises your visibility overall, particularly mutual friends. Comment in a helpful, friendly, engaging way. Add value. Just remember, it’s a process — you build up authority a little bit at a time, not overnight.
  8. Likes. Like away — it’s an incredibly powerful tool. Use it for news articles on outside sites that sport a Like button, on updates, even comments. Using lots of Likes doesn’t mean you’ll appear in others’ news feeds, but it will begin to solidify your reputation as a peer and supporter. Don’t be stingy about passing out Likes in your own comment threads. When you Like the comments of the people who chime in on your postings, you potentially draw them back to the thread (by sending them a notification), helping to keep it alive and growing, and you also encourage them to comment on your postings in the future. Adds Dave Awl, author of Facebook Me! (new second edition): “Although I can’t prove this, my sense is that Likes in the comment thread count as edges [EdgeRank juice] for the posting itself — so passing out those warm fuzzies may also be an easy way to add edges.” AllFacebook reported in July that 65 million Facebook users Like something every day, and the numbers have doubtless mushroomed since then. By the way, you’re ostensibly limited to a total of 500 Likes, though Facebook doesn’t enforce this rule.

5. Interact!

It’s not all about creating great content. Facebook rewards interaction. If there are certain friends or brands you’d like to see appear in your Top News feed, post comments on their Profile or Page and Like their updates and soon you’ll see their updates appear in your feed, regardless of whether they respond. To lure them into interacting — so that your updates appear in their Top News feed — use a wide range of conversational techniques: Educate, inform, entertain, be funny and engaging, say “thank you.” Be patient, this can take some time to show results.

Tips 6 - 10 and Complete B2C Article

Tuesday, February 15, 2011

15 Twitter tips for beginners – updated

Tom Raftery


I wrote a post a couple of years back called 15 Twitter tips for beginners which, though two years old, still has useful information for Twitter users – especially if you make sure to read all the comments as well.
Needless to say, things have moved on considerably in the intervening period – bear in mind that post was written over a year before the launch of the iPad and seven months before version 1.0 of Android was released!
So here’s a quick updated version of the tips:
  1. Start off easy by posting a few innocuous posts introducing yourself and your interests, “I’m Tom, a Social Media and Sustainability expert”, “I recently moved to Seville, anyone on here from Seville?”, – that kind of thing. Then be sure to mention why you’re using Twitter, e.g. “I hope to learn more about cleantech”, or whatever it is you are hoping to get from it.
  2. Then build up your network. Start with friends who you know to be on Twitter. Start following them. But also look at the list of people they are following. You may know some of them too, if so, follow them as well.
  3. If you precede someone’s username with the @ symbol in a post on Twitter (i.e. “@tomraftery how is it going?”) then your post appears in the @Mentions tab on their Twitter page. This works whether they are following you or not. When you @reply to someone, and they see you appear in their @Mentions tab, they are likely to check out your profile and posts and may decide to follow you. This is a very powerful way to build up your network with people who don’t necessarily know you but with whom you want to connect.
  4. Check out the TwitterGrader page for your area, for instance, if you are based in Andalucia, in the south of Spain, like me, check the TwitterGrader page for Andalucia and you’ll find some interesting people you may want to connect to, to get into the local scene.
  5. Follow some of the people there, check who they are following and talking to (@ replying to) and consider following them too.
  6. Sidenote: if you precede someone’s username with “d ” (i.e. “d tomraftery how is it going?”) this sends a private message only to them – called a direct message or DM. You can only send DMs to people who have chosen to follow you.
  7. Also, don’t be shy about asking your friends to pimp you to their followers!
  8. Then, using Twitter:
  9. On the computer use either Seesmic Desktop or TweetDeck for posting/reading posts. I prefer TweetDeck. Having said that, the Twitter web interface is still prob the best for checking people’s profiles and seeing who they follow.
  10. On the iPad /iPhone I use the Twitter iPhone client; On Android, I’m told Tweetdeck is best; and on Blackberry I hear Seesmic, Tweetcaster and Socialscope are good (though Socialscope is still in private beta) and

Monday, February 14, 2011

Office Romance—Tips and Traps - Valentine's Day Special

By: Jane Wells
CNBC Correspondent

Giving advice about love is as old as ... love.
Trying to find a marketing tie-in to profit from the lovelorn may actually be older.
So as Valentine's Day approaches, job search firm CareerCast.com has "advice" about falling in love at work without destroying the workplace environment or losing your job.
Many office romances at CNBC have developed into successful marriages. But often ... it doesn't work out.

What's the secret?
"Bill and Melinda Gates may provide inspiration," a CareerCast "study" reports. "Perhaps the most well-known and successful office romance in history, they met when Melinda began working at Microsoft in 1987, and they married in 1994. They now have three children and work together on the Bill & Melinda Gates Foundation."
This is your best example?
I assume that Bill and Melinda Gates are bound by love and mutual respect, but perhaps a better example might not involve a billionaire.

"Other office romances that have turned out well include President Obama and first lady Michelle Obama," the company adds. Ok, I can buy that. The Obamas started dating when he was far from powerful. In fact, she had the upper hand--he was an intern at her law firm.

CareerCast points out several office romances which failed. Jennifer Lopez and Ben Affleck. Jennifer Aniston and Vince Vaughn. Here's a tip: doing a love scene with someone and having a little chemistry may lead you to think you're in love. You probably aren't. Imagine all the disastrous romances which would erupt in corporate America if people got paid to make out with each other. That's what actors do.
So, in order to be like the Gateses or Obamas, minus the billions and the White House, CareerCast gives tips on how to make an office romance work.

—Keep your involvement private until you’ve both determined that you’re in it for the long haul. (The problem: one person might think you're both in it "for the long haul" after one date.)
—Communicate clearly and directly with each other about how you should act at work. If you can’t come to an agreement and stick with it, you might want to reconsider your relationship. (Good luck with that.)
—Give each other space when you’re in the office. Don’t crowd each other or constantly check up on one another. (This nightmare scenario is the best argument against office love. "I just miss you soooo much!" "But I sit three cubicles down...") 

Friday, February 11, 2011

Are you prepared to interview? Probably not!

by Matt Berndt

Some topics are timeless – How to Prepare for an Interview is one of these timeless topics.  Following is an updated version of a blog I posted about a year ago.  Why the update?  I’ve discussed this topic at least five times in the past week alone in career advising sessions. ‘Tis the season; so, if you are getting ready to interview – pay attention; you’re probably not as prepared as you think!
I’ve seen the shocked look many times:  A lost and forlorn “how could this have happened” expression right after they tanked an interview:
“How could it have gone so badly?  I really wanted that position.  I have everything they were looking for!” 
So, I ask:  “What did you do to prepare for the interview?”  or “How much time did you spend getting ready for the interview?”
The most typical responses: “Huh? Prepare?” and “I read the job description, I thought I was prepared.  All I had to do was talk about myself.”
When interviewing candidates, most employers really want to know four things:
  1. Why you want the job - show them you understand the position for which you are interviewing.  It will prove your interest.
  2. Why you believe you are qualified for the job  - give them examples that illustrate/prove you have the qualifications they are seeking.  Don’t make them take your word for it.  Give them evidence.
  3. Why you want to work for them  - demonstrate that you understand their company; who they are; what they do; and help them seek how and why you will fit into their culture.  Don’t just claim that you are a perfect fit, show them you understand their world.
  4. Why you want to work in their field, profession or industry  - show them that you have some knowledge about their world.  Let them see that, at least on some level, you understand the good, bad and ugly of their profession.  Show them you’re not wearing rose-colored glasses.
Employer can and will ask any number and variety of questions to arrive at answers within these core topics. The success or failure of your interview will boil down to how well you address these topics through your responses.
The reality is that most people do a poor job of addressing these topics.  Think about it, if you can’t answer these questions for an employer, how are they supposed to figure it out?
Well,wait a minute! You are the foremost authority on you, right?  After all, you have lived with you longer than has anyone else.  You know everything you have ever done, right?  Who better to talk about you than you? Maybe your mom and dad, but they can’t (better not!) go to the interview with you.  It’s your job to find your job, not Mom or Dad’s job (or my job) to do that for you, so you better be prepared to put your best and most relevant foot forward in an interview
So, why do so many people mess up interviews?  They don’t prepare.  If you really want a job or an internship, prove it by preparing for the interview!
Where does this preparation begin?

Set Realistic Expectations

First off, expecting you can walk out of any interview with the job offer is an unrealistic expectation.  Don’t set yourself up to be disappointed.  Do set expectations.  At the end of an interview you should be able to say:
  • I told them everything they needed to hear about my qualifications in order to consider me as a candidate.  Never leave an interview saying “I should have mentioned . . . . .”
  • I got answers to all of my important questions about the job and organization. Never leave an interview saying “I should have asked . . . . .”
These are realistic expectations.  They are challenging, yes, but they are expectations you can meet. And, you will meet these expectations if you do your homework.

Do Your Homework

You know that one question you hope they won’t ask?  Guess what? They’ll probably ask it, so be prepared to answer it and every other question they might ask.
Research the company; know what it does; where it operates; its market position; its competition.  Who do you know who works there and what do they have to say?  What have you read about the company in the news? What is going on in that industry?  What are the trends?
In doing your homework, don’t just depend on the company website for information; seek out multiple sources of information.
Research the job itself – how well do your qualifications and interests match with what they are seeking in candidates?  What examples can you offer to illustrate your qualifications and capabilities (don’t make them take your word for it)?  Who do you know that has done that same job or worked with that company? What advice do they have?
Research the people with whom you will be interviewing.  Can you find them on LinkedIn? On association boards? In industry magazines, newspapers or websites? What impact are they having on the profession?  The more you know, the better prepared you will be the more credibility you will have with the interviewer.
In order to come across as a credible candidate, you have to demonstrate some level of knowledge about the industry and field you claim you want to enter.

Dress the Part

You cannot wear the uniform until you are on the team!  Even if the general workplace attire at a company is casual, do not show up to an interview dressed casually.  Show them that extra level of respect by dressing up for the interview.  Doing so conveys a “this is important to me” message.  Jeans, flip-flops and an old polo shirt sends a “yeah, whatever” message.
Be smart about this, though.  Dressing the part does not necessarily mean a dark blue banker’s suit, white shirt and wingtip shoes, guys!  If you do your homework, you should be able to get a feel for the company culture; dress to the high end of that culture.  If you are not sure, ask.  Remember, if you are overdressed you can always get more casual.  Just loosen or lose the tie and jacket.  Try looking more professional when you’re wearing your best cargo shorts and t-shirt – it ain’t gonna happen!

Rehearse your Part

Think about what you are going to say and how you are going to say it.  If you want employers to believe you are skilled in managing people, what examples are you going to share to illustrate your abilities?  They want writing skills and you believe you are a strong writer – what examples are you going to use to defend your position?  You think you are a “people person” – what does that even mean and why is it a good thing?  Examples from your experience inside and outside the classroom will make your qualifications real.  Rehearse the answers you want to give so you will know where you want your examples to begin and end.  This strategy will keep you on message and help prevent you from giving rambling answers.
BTW – Please, please never tell anyone you are a “people person” – unless, of course,  you want them to snicker behind your back!

More Tips And Complete HireStandards Article  

Thursday, February 10, 2011

LinkedIn reveals best time to ask for a promotion

Do you think you deserve a promotion? A LinkedIn survey reveals when the best month to do it and career coach Phyllis Reardon gives you tips on how to prepare for your big pitch.
By: Nestor E. Arellano



f you didn't get promoted last month, don't lose heart – you still have eight more months this year to convince your boss that you've been working smart and hard, according to LinkedIn.
The online social networking site that focuses on career-based connections recently released a survey that indicates January, September and April are the top three months for professionals in Canada to get promoted within their company.
The global survey tracked promotion trends in companies of all sizes in the information technology and sciences, higher education, management consulting, and retail industries. By analyzing more than 90 million LinkedIn member's career histories, the site was able to observe the evolution of labour market trends and discover some “surprising, interesting or simply fun insights,” according to Monica Rogati, senior research analyst for analytics at LinkedIn in San Francisco.
For decades, January has been the top month for promotions, but the month is losing its claim to fame as more promotions are starting to be given out evenly throughout the year, Rogati said in a recent blog. “During the 1990s, 22 per cent of the promotions occurred in January, but in the most recent decade that number decreased to 16 per cent.”


The LinkedIn analyst attributes the trend to the rise of so-called millennials (individuals born in the 1980 and 1990s) in the workforce.
Compared to their parent's generation – the baby boomers – their promotions are less concentrated in January and instead spread more evenly throughout the year, according to LinkedIn's findings.
What's behind the shift? “Perhaps millennials have outlandish expectations of the workplace and are asking for promotions throughout the year,” said Rogati.
LinkedIn is also looking into the following possibilities:
  • Do baby boomers hold more senior positions that are budgeted on a yearly cycle compared to the more junior positions held by millennials?
  • Could it be that millennials are over-represented in industries where fast career progression is the norm? If so, is it a matter of correlation or causation?
  • Are titles split across more “levels” these days? Has the labor market adapted to a workforce that demands more frequent incentives and feels a constant need to level up?
If you have any insights you'd like to share with LinkedIn, you can answer their poll here.

Read Complete Article

Wednesday, February 9, 2011

10 Things Seth Godin Taught Me about Social Media Marketing

With Seth Godin about to appear on stage in Orange County in just a few weeks time, there is a buzz around here about what new insights he will provide to us in 2011.  And the event, in line with what Seth preaches about holding BIG events, is set to be HUGE – he will be speaking at the RenĂ©e and Henry Segerstrom Concert Hall, part of the Segerstrom Center for the Arts, a location that is host to the likes of Natalie Cole and the Vienna Philharmonic.  In my eyes, but more importantly the eyes of the event organizer and friend Bryan Elliott, Seth Godin deserves to be on a similar stage.  And Bryan made it happen.  The greater Orange County community made it happen.  We are all making it happen!
From a social media perspective, I have found a lot of great takeaways from Seth.  The funny thing is that he never blogs or writes specifically about social media marketing, but his thoughts are so applicable to the situations that many of us social media practitioners face on a daily basis.
What have I learned from Seth Godin’s blog posts which, like Twitter, are so short and concise yet full of such deep insight?  I went through my favorite blog posts from Seth over the last 12 months and chose those which I felt were gems in this respect.
If you live in Southern California and are looking for a free ticket to see Seth, keep reading for a chance to win ;-)

1. Social Media and Experimentation
Sure, go ahead and test what’s testable. But the real victories come when you have the guts to launch the untestable. – A Culture of Testing
You can do all of the planning you want in social media, but the problem is that you are dealing with people here and hopefully trying to socialize with them.  And the social landscape changes with every tweet.  Without some experimenting and doing things untestable you might not achieve a real victory.
2. Building Your Tribe (Through Social Media)
The magic of the tribe is that you can build it incrementally, that day by day you can earn the asset that will allow you to bring your work to people who want it. Or you can skip that and wait to get picked. Picked to be on Oprah or American Idol or at the cash register at Borders.
Getting picked is great. Building a tribe is reliable, it’s hard work and it’s worth doing. – No Knight, No Shining Armor
Anyone who has read the classic Seth Godin book Tribes understands the potential for social media to help provide the infrastructure to create a tribe, and that ideally community managers are building “tribes” of fans.  While Seth’s quote was aimed at authors who wanted to get rich quick, his point is similar to what I wrote about in Why Social Media for Business is Like a Marathon.  Building a tribe in social media will take time, but it can help you create a true platform of fans that will reward you over the weeks, months, and even years.
3. Content is the New Search Engine Optimization
I resist the temptation to optimize this blog for traffic and yield. I’d rather force myself to improve it by having the guts to write better posts instead. – The Non-Optimized Life
Too many people focus on SEO without focusing on content marketing.  If social media is the new SEO, your content is what should separate you from your competition.
4. Embrace Social Media and Become a Leader, Not a Follower
Every brand, every organization and every individual is either running away from something or running toward something (or working hard to stand still).
Are you chasing or being chased? Are you leading or following? Are you fleeing or climbing? – Running Away vs. Running Toward
Almost every social media strategy consulting client I work with will be a pioneer in their industry in social media if they implement according to plan.  Why?  Because most of the competition is either fleeing from social media or doing the bare minimum to try to show that they are “relevant.”  Guess what competition?  It’s not working!
5. Engage with Your Customers, and You Shall Increase Your Engagement
The customers you fire and those you pay attention to all send signals to the rest of the group. – Train Your Customers
In social media, you truly get what you deserve.  Treat your customers right and they will spread thanks and praises about you through their tweets and comments.  Ignore them when they try to engage with you and that message will be sent to all of their tribes.  Do something insensitive and, well, just ask Kenneth Cole what happened.

Tips 6 - 10 And Complete B2C Article

Tuesday, February 8, 2011

High-Impact Social Recruiting Errors — The Top 30 to Avoid

by Dr. John Sullivan

Using social media to support recruiting efforts is justifiably a hot topic. Social media tools are one of the top three most powerful recruiting tools, along with referral programs and mobile technologies. Despite its potential, the approach most recruiting functions are taking to leverage social media is haphazard and weak.

Merely being able to state that “we use it” seems to be the primary goal rather than being able to demonstrate significant measurable results. It is analogous to assuming that “going to the gym” alone will produce a dramatic weight loss; we all know it really requires the right strategy, the correct approach, the right tools, and avoiding high-impact errors. 
 
As corporate advisors, my associates and I are routinely analyzing emerging practices and identifying what characteristics lead to best practice, deliver maximum value, or contribute to career ending failure. While the list of asinine approaches emerging is immense, following are the top most impactful errors I see derailing efforts. If you are just starting to look at using social media or considering changes to your approach, consider this a checklist of things to avoid.

The Top 30 Most Impactful Errors in Social Media Recruiting

A) Strategy-related errors
No strategy — most recruiting functions do not have a weak social media strategy; they have no formal strategy at all. As a result, most efforts are ad hoc and are not integrated or coordinated. Almost universally, they lack clear goals, they have incredibly weak metrics, and there is little accountability for producing results. Without a clear strategy, an execution plan, and metrics to continually improve, no recruiting effort can be expected to produce extraordinary results.
Targeting active candidates — attempting to reach active candidates by posting job announcements is the #1 most common error. As a microcosm of society, most online communities are full of people not actively looking for a job, so broadcasting announcements to them is both annoying and ineffective. Social media is a great tool to identify and build relationships with employed top performers who are not actively looking for a job at this time. Ninety-nine percent of your focus should be on recruiting people who cannot be found on job boards or your corporate careers site.
Broadcasting when narrowcasting is needed — recruiters have a long history of sending “broadcast” messages that are widely distributed to everyone in the database. While this “one message fits-all” is appropriate on corporate career pages and job boards that service job seekers, it is a major mistake in social media. Instead, “narrowcast” messages that are tailored and sent only to specific “segments” of your target audience are required. The segments to target might include those with shared professional interests, the same job level, a common location, and shared personal interests.
Not using talent communities — the most powerful strategy in social media is building “talent communities.” Unfortunately, most recruiting managers have never heard of it. Pioneered by Microsoft, this “pre-need” recruiting strategy emphasizes building relationships over time with multiple targeted segments. The relationship is based on learning and professional sharing, rather than potential employment opportunities.
Relying on recruiters — most organizations expect recruiters to “own” social media recruiting; however, there are never enough recruiters to adequately carry the load. Fortunately, your employees are already active and visible on social media. The best firms instead rely on their employees to identify, to build relationships, and make referrals into the employee referral program.
Expecting speed, low cost, and high volume — if you want high-volume, low-cost recruiting to fill immediate needs, you should rely on job boards or referrals. Social media recruiting is incredibly effective but it takes time, resources, and will never produce high volumes of hires. Its focus must be on landing a relatively small number of “high-value” top performers, game-changers, and innovators.

Read the rest of the ERE article

7 Tips for Using Your LinkedIn Profile to Land Great Projects

LinkedIn may not have the name recognition of Facebook or the popularity of Twitter, but what it does have is the reputation as one of the most effective social networking services for freelancers. Boasting more than 80 million users and counting, LinkedIn has something for everyone, from writers to designers, from podcaster to vbloggers.
Thanks to LinkedIn’s huge, active network of professionals, many seeking the perfect freelancers for projects of all shapes and sizes, you should make your LinkedIn presence just as important as your Twitter account, and probably even more so than your Facebook profile. In fact, LinkedIn can mean all the difference between you seeking out work, and having the work come to you.

Land Great Projects Using LinkedIn

Here’s how to land solid projects with your LinkedIn profile:
  1. Build your profile to 100% completion. A complete LinkedIn profile is the most powerful tool in your arsenal. It carries the same weight as a college degree does by showing that you stuck things out to the finish line, rather than going in, signing up, and getting out when the going gets rough (or boring). As a freelancer, that’s the worst reputation to have. Period. To start, make use of the basics such as the summary and experience fields, as well as new features like the Skills and Publications sections. According to LinkedIn itself, a completed profile increases your chance of successful networking by 15 percent, meaning you have a greater chance of establishing connections, generating leads, and finding gigs that pay well.
  2. Pick a custom URL. If you’ve ever used LinkedIn (or Facebook for that matter), you’ve seen the person with a URL that looks something like: www.facebook.com/8297328Z028BZ. In other words, their URL is complete gibberish, and anyone who lacks a photographic memory would never, ever remember it. Instead of going down this road, you should personalize your URL to reflect what you do. You could change your URL to include your name, for example: www.linkedin/joeshmoe, but a better idea is to set it up so that it shows exactly what you do for a living and what you’re looking for. A LinkedIn URL like www.linkedin.com/freelanceeditor4hire will grab more attention than one that simply lists a name.
  3. Add lots of apps. Apps have become a huge part of the social networking universe, and LinkedIn has jumped on this train by adding more and more on frequent basis. With LinkedIn’s present set of apps, you can share presentations with SlideShare, show pictures of where you’ve traveled via Flickr, and even cross-promote your blog through the BlogLink app. The BlogLink app connects your blog to your LinkedIn site, so that any time you blog, posts are automatically published to your LinkedIn profile. In a nutshell, installing applications is a great way to make your profile stand out and gives you exciting ways to share content.
  4. Build an army of connections. If you’re stuck with just a few dozen LinkedIn connections, a group that may or may not include family members, it’s time you kicked things up a notch. Connections not only show that you’re active on LinkedIn, but they give the appearance–at least in the Web world–that you’re the person pressing palms and passing out business cards at the cocktail party and not the sullen person parked by the door. When building your connection pool, size matters, but remember that quality is also a major consideration. If you need to enlarge your pool by including your local dog groomer or cable repairman, you’ll probably need to uncouple yourself from them as you build up more connections with people working in your general field.

Monday, February 7, 2011

LinkedIn Search Updates – this is really powerful!

13
Shar

Friday, February 4, 2011

The best networking email you'll get all year

Experts and coaches remind us daily about the importance of keeping in touch with your network. If you're like me, LinkedIn just handed you the perfect alibi on a silver platter.
By Jodi Glickman, contributor



Did you get an email last month from your friends at LinkedIn with the following subject: "Jodi, 86 of your connections changed jobs in 2010"?
If you did, it is quite possibly the best networking opportunity email you'll receive all year. Experts and coaches remind us daily about theimportance of staying in touch with and taking full advantage of our networks -- but the challenge is not in knowing that we need to reach out, it's knowing how and when to reach out. If you're like me, LinkedIn just handed you the perfect alibi on a silver platter.
Here are three ways to take that email and put it to good use:
1. Congratulations!
I talk a lot about TOUs or "thinking of you's" -- TOUs are a great way to stay connected to your network. Wishing someone a happy holiday, congratulating them on a favorite team's sports win (Packers / Steelers anyone?) or congratulating a former classmate or colleague on a new job is a great way to ping someone in your network.
2010 was a year of big change. Take a minute to click through that infographic (I just love clicking on the faces and being directed to their profiles) and find out where you're friends and colleagues have gone.
What are they doing now? Was it a promotion, a lateral move or a new direction altogether? Whatever the case may be, send a quick note to say congratulations. It's a fast and easy way to reach out and share some well wishes.
Andrea, hello and congratulations!! I see that you've taken on a management role with Doctors without Borders, that's amazing!  I hope you're enjoying your stint in Niger and I just wanted to reach out and let you know that I was thinking of you.  I'll look forward to touching base when you're back in the states next year.  Best, Jodi
2. Great to see what you've been up to
There's also probably a subset of people in that email who you haven't connected with in ages. Reaching out after losing touch is always hard -- everyone has friends and colleagues we admire who have fallen off our radar. Consider this email as a reset button on those relationships -- it gives you a perfect excuse to reach out today and congratulate a friend or colleague on that new job or comment on their recent activity:
Michael, how are you?  It's been ages since we've spoken but I just wanted to reach out to say hello. I noticed that you recently left Deloitte so I wanted to touch base and see how things are going.  I'm actually in the process of launching a start-up; I'd love to tell you more about it….

Read The Rest Of The Fortune Article

Thursday, February 3, 2011

Ten Things I Learned from Two Months on Foursquare

By Sree Sreenivasan
DNAinfo Contributing Editor


I tell my students there's no need to jump onto a new social-media service until you know it can fit into your workflow and your life. What I mean is that there are so many new things coming at you all the time that it's impossible to keep up, and you shouldn't feel any obligation to try everything right away. Wait until you can be sure it makes sense for how you work and live.


Take Foursquare, the geolocation service. Even though I make a living, in part, by doing all this social media stuff, I avoided using Foursquare as long as I could. I mean a guy has only got so much time he can use for virtual relationships before he jeopardizes his real-life relationships.


So I've been teaching social media by focusing on Facebook, Twitter and LinkedIn, skipping Foursquare.


But over the last two months, I have been testing Foursquare and am now convinced it has real potential for journalism, for businesses and everyday folks. Like all technology, it may not be appropriate for everyone, but we should all at least be familiar with it.
Here's what I've learned:


• FOURSQUARE'S STATS ARE IMPRESSIVE: Foursquare launched officially in March 2009, and has seen dramatic growth since. It had about 250,000 users by the end of 2009; surpassed 3 million users in August 2010; and crossed 6 million in January 2011.
There have been more than 381 million check-ins, from all countries on Earth (North Korea was the last to have a check-in). It had just two employees (co-founders Dennis Crowley and Naveen Selvadurai) for the first eight months of its existence; a year ago, it had seven employees. Today, the Cooper Square-based company has about 50 employees (26 of them engineers). You can see more stats in a Foursquare blog post, "Our year of 3,400% growth."
While there's been talk of buyout offers and a $250 million valuation, Selvadurai denied that figure at a Manhattan event last week.


• FOURSQUARE IS MORE THAN JUST A GAME. IT'S BUSINESS: Even though it's built around a game - check-in at locations to earn points and compete with friends and strangers, it's much more ambitious than that. Visit a place often enough and you can be its "mayor," and there are starting to be benefits of that beyond just bragging rights.
A recent example, I was with my kids at a restaurant and we were going to order dessert, but we saw that restaurant's Foursquare page showed a incentive to get ice cream at a nearby Ben & Jerry's — and that's what we did.


Foursquare encourages people to try new places, especially restaurants and bars. Even at restaurants you know well, Foursquare's "tips" section can give you suggestions for new dishes to try.


Companies, brands and others who want to connect with consumers are using Foursquare in interesting ways. Some examples: History Channel offers historical background when you check into certain locations; celebrities use it to connect with their fans and followers;  Sports Authority puts your name in a prize drawing for checking-in; Jimmy Choo creates a scavenger hunt in London with clues via check-in.


Everything is local, so Foursquare can work well whether a company has one location or thousands of locations.


• FOURSQUARE IS JUST GETTING STARTED: I like to say that Twitter is where the general web was in 1996 in terms of its potential, usage and scope. But geolocation is even further behind. It's just getting started and those who can learn how to use it well will get a headstart on the rest. And that can have serious business implications, especially for industries such as travel, food, entertainment, sports, museums and more.


• THE FOURSQUARE EXPERIENCE CAN BE IMPROVED: Because it's still early, there are ways in which Foursquare can improve the user experience.
Since anyone can create venues, there's a proliferation of locations that leads to confusion about which ones are official venues and which ones are not. For example, a search for "JFK" brings up 50 venues in the system - many of them overlapping. People have limited time to use this, so creating "verified venues" and deleting incorrect ones has to be a priority for Foursquare. There's system for an owner to claim a venue, but it's far too complicated and cumbersome.


Its Nearby Specials feature has tremendous potential, but needs to be used more often by local merchants to lure foot traffic. That requires training and encourage by Foursquare (here's a link to the 167 items in the Foursquare for Business FAQ).


Its Tips feature — users leaving suggestions for things to try at particular venues ­— is terrific, and users should be rewarded for leaving them. While it's an international service, during an week-plus stay in Jamaica, I couldn't find any places to check-in to (might have been trouble with the GPS system). The service works better on iPhone and Android than it does on Blackberry — something thatc is true of a lot of Web 2.0 services.
A note to businesses, event organizers, etc: Please put your venue's Foursquare name into your physical signage, virtual invitations, etc. Just as it's now useful to announce a Twitter hashtag before an event, announce your Foursquare name, too.
And a note to users: Please avoid connecting your Foursquare check-ins to your Twitter or Facebook accounts. Most of the time it just comes across as you showing off the good time you're having while the rest of us are sitting at home. Unless you are sharing useful info — discounts or special deals — it gets really irritating.


• GEOLOCATION IS HERE TO STAY: The idea of sharing not just what you are doing, but where you are doing it means that geolocation services like Foursquare, Gowalla, Loopt, etc., are going to be the next social-media frontier. Facebook and its 500-million-user empire launched Facebook Places last year and while it hasn't drowned out Foursquare yet, you should never count out Facebook.


Does co-founder Selvadurai worry about Facebook Places? He told a gathering in New York last week that I attended, "We know there is room in the market for more than one service. We knew that others were going to do this." Why will Foursquare succeed in the long run? According to him: "better tools and better data."


• FOURSQUARE HAS USES I HADN'T THOUGHT OF: