With all the coverage in the media at the moment I want to come from a different angle: is Sheen already in the middle of a social media strategy? If so, what can we learn from it?
Sheen has gained more attention on the internet than ever before, using his fame and behaviour as a catalyst for his successful online presence. His already famous interview with Good Morning America made people question his state of mind. From a social media point of view, he's executed his personal brand perfectly.
Within two weeks he has amassed nearly 3m followers on Twitter. Here's some more statistics (as of 17th March):
- He's ranked 35th on Twitterholic (who gain ranking by number of followers). Every other profile above him is at least 18 months old.
- He's only made 111 tweets. That's an FPT (followers per tweet) of around 26,000.
- Has uploaded 8 photos to his Twitpic account, with a total of 7,641,030 combined views.
Is Sheen already in the middle of his social media strategy?
Patricio Robles covered how ad.ly acquired his profile and how Twitter made an exception to verify his account within 24 hours.With a little pep talk on how to use hashtags and uploading pictures to twitpic.com, Sheen has been able to prove that he is indeed winning, online that is. His personal brand is more popular than the show he was fired from.
My theory on Sheen's strategy:
Thinking more and more about the recent interviews I've watched and heard made me realise this could be one big strategy to increase his personal career. And what is his job? He's an actor.This may be true considering that people such as Joaquin Phoenix faked, for over a year, that he was retiring from acting to instead pursue a career in music - all whilst having a mental breakdown that was questioned after his infamous interview with David Letterman.
What is clear is that what Team Sheen are doing right now is a case study of what to do if you're at a certain level of celebrity, it doesn't always matter what is said or done. Whether the publicity of the role is a strategy within itself is for us to evaluate once the intern's time is complete.
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